Bing v/s Google : Comparison for Website Owners

July 12, 2017

Both Bing & Google allows you to target any country you want. But usually a good domain name is not available at Top Level Domains (.com, .org, .net) so people chose to buy a Country Coded Top Level Domain (generic TLD’s like .business, .ceo, .me, etc. are also available these days). But Google does not allow you to Geo target any ccTLD (country coded Top Level Domain) names to some other country, while Bing allows you to target the subdomain, Directory or Page to different locations. This is quite helping. Google indexes your site in a few hours and indexes pages sometimes in a few minutes (when you use Fetch as Google Tool) while Bing takes 2 3 days to do the same task. Therefore, Google’s instant processing of fetching and indexing pages feels quite good.
Google is an American multinational company founded in 1998 by Larry Page & Sergey Brin. It became popular with the concept of Page rank which determines a website relevancy. Bing is owned & operated by Microsoft & launched in mid of year 2009.
We are going to tell you what are the uses & how you being a website owner can see what’s the difference between both the search engines & their webmaster tools.

1.     Market Share

Google’s market share is around 64% while that of Bing is 21%. Which means Market share of Google is 200% more than what Bing has right now (year 2017). For every 3 queries which Google gets, Bing gets only 1. If you are trying to show yourself to people then you would prefer one having more queries so that possibility of you appearing more in search results is 3 times higher. Right? But let’s not just end this discussion here there are more aspects to it.

2.     Background

Google started as a search engine & was truly made to show best possible results whenever a query is entered. Later, it bought many other companies like Android, Picasa, Adscape, Youtube & many more and expanded itself from just being a search engine. Now, you have any internet related service like mail, blogging, video sharing, domains, cloud services, etc. present on Google can be easily accessed just by logging into your Gmail account. The benefit of which is having one key for all the locks. Easy to manage, easy to use & highly secure.
Bing was launched by Microsoft which was officially established in 1975, founded by Paul Allen & Bill Gates. It entered into the business of Operating System in 1980 & became famous for their Windows Operating System initially released in 1985. Microsoft own several other businesses, it develops, manufactures, licenses, supports & sells computer software, consumer electronics, personal computer & other services.
Now, Google has entered into OS business through Chrome OS & Bing is trying to take away Google’s share through Bing. But still we love searching on Google through our Windows PC. Lol.

3.     Strategy

Microsoft is trying to promote through the Windows phone & pc users. Users can easily search any query by clicking the search button which automatically search at the Bing. Due to which Bing suddenly rose from 12% to 20% & consumed a lot of Google’s market share. Also, Microsoft instead of promoting its Windows phone is trying to create a new device which can change how we use phones & devices right now. If they succeed it may drive a lot of users from Google to bing.
Google’s android has become very people & every new app is present on Google Play App Store. Android users just love it unlike windows phone users who hardly get any new app or update instantly. Reason? Because Windows Phone market share is hardly 1% & no body is interested in making app & wasting money for developing apps for Windows Phone.  Also, Google’s Chrome OS which uses Chrome browser for searching will make sure that user stays with Google.

4.     Query Results

Google being present on the internet almost 10 years before Bing shows around 10 or sometimes 100 times more number of results as compared to what you will see if you type the same query at being. Well this might be good for users as they say “Old is Gold” but not for website owners. Website owners want to reach at the top & they want only their site shows at first not the one which is 15 to 20 years old. This might be helpful because first, not many people apply SEO techniques or try to list higher on search engine & second, Bing is rising so you can grab the opportunity of getting a higher Page Rank at bing.

5.     Geo Targeting

Both Bing & Google allows you to target any country you want. But usually a good domain name is not available at Top Level Domains (.com, .org, .net) so people chose to buy a Country Coded Top Level Domain (generic TLD’s like .business, .ceo, .me, etc. are also available these days). But Google does not allow you to Geo target any ccTLD (country coded Top Level Domain) names to some other country, while Bing allows you to target the subdomain, Directory or Page to different locations. This is quite helping.

6.     Speed

Though there is not much difference between Google & Bing finding the query results but I have seen that when it comes to indexing pages or a site, Google performs much better. Google indexes your site in a few hours and indexes pages sometimes in a few minutes (when you use Fetch as Google Tool) while Bing takes 2 3 days to do the same task. Therefore, Google’s instant processing of fetching and indexing pages feels quite good.
Finally, I would end up saying that while Google is already a giant, one should never underestimate the power of new (Bing) & one should use both Bing & Google’s webmaster tools because the main goal is the get the maximum number of viewers to the site.


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